About Us

Work with Essential Wholesale & Labs

Our mission is to help you grow your business.

Essential Wholesale & Labs, located in the Pacific Northwest, is a premium skin and hair care manufacturer with over 20 years of experience crafting unique and effective products. We provide exceptional natural and organic formulations to retail and wholesale companies that sell under their brands, as well as DIY makers and crafters.

We offer responsibly-sourced ingredients, stock bases to use as-is or modify, and a lab to create custom products exclusively for you. We focus on quality, sustainability, and science-backed formulas with low minimum order quantities. As a full-service manufacturer we can fill, label, package, and ship your products to you or a distribution center. Please visit our Services page for a complete description.

Essential values efficacy, safety, and sustainability and we’re proud to serve a diverse array of customers and businesses of all sizes. We craft all our bases and products onsite at our 70,000sq ft facility in Portland, Oregon, where we benefit from some of the cleanest and best water in the world. We’ve built a reputation for quality and consistency, and we believe everyone should understand what’s in their skin and hair care.

Our History

Essential was founded by an innovative couple in 2002 with the goal of creating custom products for their children’s complex skin care needs. It grew from a kitchen operation all the way up to our current 2-building facility, now with the goal to make premium wholesale skin and hair care available to all. We’re very proud to support thousands of businesses around the globe and are constantly inspired by how they creatively market and alter our bases or craft their own unique products. 

Essential was purchased in late 2011, becoming a majority woman-owned business with an even broader commitment to sustainability and excellence. We moved from our previous location in SE Portland to the historic Industrial District in NW Portland in 2012, and have recently added an additional 15,000sf of adjacent warehouse space to accommodate our growth.

Although our facilities are not open to the public due to confidentiality and manufacturing requirements, we remain accessible through our blog and video content, community events (prior to the pandemic), attending and presenting at conferences, and donating to both local and national causes close to our hearts.


Who We Are

Essential is proudly staffed by a diverse workforce with decades of expertise across all departments. Our lab has our certified cosmetic formulators and licensed aestheticians, who also work both in the lab and across customer-facing positions. We have master multitaskers in compounding working closely with a full production and QC team to bring your products to life. Our shipping and warehouse management teams are efficient and reliable, ushering your products to you via our carbon offset shipping. 

We’re a team of people working together to craft the finest skin and hair care available. All of us work hard every day to create and deliver products you, your family, and your customers can rely on.

Formulation Services

Step into the world of cosmetic R&D, we hire our cosmetic formulators to develop unique and innovative formulas for your product line. Like one of our products but want to tweak it a little bit? Our formulators will help you semi-customize one of our existing products to suit your needs. Our R&D services include scaling your formula and coordinating any 3rd-party-challenge testing. We can fill, label, kit, and pack out for Fulfillment by Amazon or other distribution partners.


  • Create Shelf-Ready Products For Your Customer
    Private Label Filling

    We manufacture, fill, label and ship your finished product using one of our existing bases, or modifying them to meet your exact needs.

  • Unique to You and Your Business
    Custom Formulating Services

    Working closely with your team, we will plan and create a product just for you and your customers. In addition to manufacturing, we can handle filling, labeling, and shipping of finished goods, or we can send the product in bulk form to your facility for filling and packaging.

  • Low Minimums and Quality Service
    Contract Filling Services

    If you’re looking for a quality filling solution, our team can fill and label most any product.

Our services

Private Label Manufacturing - Our product, your containers

This is the fastest, most economical way to bring your proudct line to market. Just select one of our ready-to-market products or raw ingredients and we will fill your containers, label, kit and ship to your warehouse, to Amazon, or to another fulfillment center. If you’re looking for bulk, just order off our website anytime you need to.

Semi-custom Manufacturing - Customized

Are you looknig for something just a little bit different? You can have us customize our stock products in our lab by adding Essential Oils, changing carrier oils or butters, using different additives or other similar modifications. We can provide your semi-custom product in bulk, or we can fill, label, kit and ship in your packages.

Custom Formulation

Need something unique to your business? You can contract with us to create a custom formula from scratch in our lab. We can also ship your product in bulk, or fill, label, kit, and ship to your distribution center.

Contract manufacturing of your Formula

If you already have a formula, we can recreate it in our lab and manufacture for you. We can provide your product in bulk, or we can fill, label, kit, and ship to your distribution center.

Fullfillment by Amazon

We can kit your products for FBA and ship directly to Amazon. Whether you’re looking for us to shrink band your retail package, or put into a retail box, bubble wrap bagx, poly bags, or other outer container, we can handle it. Also, we can even include a thank you not or other gift.

Manufacturing and Filling Services

We can either manufacture your product and ship to you in bulk, or just send us your packaging, labels, retail boxing or anything else you’l like assembled into your shelf-ready product, and we’ll take it from there. Our facility can accommodate:

  • Glass or plastic bottles
  • Glass or plastic jars
  • Round Tubes (40 ml to 236 ml - some size restrictions so plase talk with your account executive)
  • Logo Imprinted Foil Samples in 10 ml to 15 ml sizes
  • Deodorant Tubes
  • .15 oz. Sun Sticks
  • Melt & Pour tins
  • Manual or Machine Label
  • Lot Coding
  • Shrink Banding
  • Pressure and Heat Induction Sealing
  • Retail Boxing
  • Fulfillment by Amazing Kitting
  • Pick Pack and Ship (with 3rd party local partner)
  • Distribution and logistics (with 3rd party local partner)

Challenge Testing

If you want to complete challenge testing on your semi-custom, custom or provided formula, we will coordinate a 3rd party challenge test.

Talk to Us

You'll find us on Facebook, Twitter, YouTube, Pinterest and Instagram. Breaking news, in-depth ingredient reviews, how-to-videos and of course, special offers and coupons are all there waiting for you to join the party.

You can also reach us at info@ewlnatural.com nad through our blog. Your opition matters to us and truly helps shape the next generation of products and services we offer.

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