Purple Kaolin Clay (Beraclay)


Purple Kaolin Clay is a gentle, absorbent clay with a natural purple hue.

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Purple Kaolin Clay is exfoliating, absorbent, and ideal for purifying, cleansing, and balancing oily or chaotic skin. Kaolin Clays are very mild, making them a good option for those with sensitive or dry skin wanting to take advantage of Purple Kaolin Clay's many benefits. Its rich, dark plum color makes it a great option for use in mineral makeups. Purple Kaolin Clay can also be added to formulas to help increase the spreadability or add a mildly exfoliating texture.

This clay is highly versatile, and can be used in deep cleansing hair products as well as dry shampoos (especially those intended for darker hair), cleansing creams and gels for the face, and, of course, mud masks. This clay is effective in dry or hydrated products, but is especially easy to work with in powdered skincare products since no preservative is needed in a dry formulation.

Despite color variations, Kaolin Clays are all very similar to each other in terms of skin benefits. If you are looking for Kaolin Clay, feel free to pick the color that best suits your formulation.

Ingredient Highlights

  • Category: Clays
  • Ingredient Function: Mild exfoliant, bulking agent, absorbant
  • Used in: Powder masks and muds, soaps, cleansers, gels, creams, serums, hair masks, purifying shampoos, color cosmetics
  • Solubility: Insoluble in water and oil
  • Appearance: Fine dark plum powder
  • Odor: Nearly odorless

Production Information

  • Derived From: Natural kaolin clay minerals
  • Part(s) Used: Crushed particles
  • Preserved With: No preservative
  • Country of Origin: Brazil
  • Method of Extraction: Mined
  • Processing: Mined, homogenized, sun dried, crushed, dry sieved, decontaminated through heating

Pro Tips

  • Purple Kaolin Clay can be used at 100% with water or another liquid of your choice (juice, tea, distillates, etc.) and applied as a face or body mask for spa or personal use.
  • Include in cleansing creams and gels to add a mildly exfoliating texture and purifying properties to your product.
  • Purple Kaolin Clay's natural dusty plum hue makes it a great option for color cosmetics and mineral makeup.

This product is vegan.


Recommended Usage Rate:

  • Powder masks and muds: 1 - 100% or 30 - 50% depending on the inclusion of other powders or clays
  • Facial or body masks included in emulsions or suspensions: 5 - 30%
  • Facial or body cleansers, soaps, etc.: 2 - 20%

Purple Kaolin Clay can be incorporated in both powdered and hydrated products. In both cases, it can be stirred in, or high shear mixed in hydrated products. All hydrated formulations that contain clay will need a suspending agent to prevent the clay from sinking to the bottom.

Please also note that clay can be difficult to preserve. A full spectrum preservative is recommended in any hydrated product containing clay. We always recommend sending formulations to a 3rd party lab for the preservation system efficacy to be tested.

How To Store

Store in a dry, cool place in a tightly closed container. Avoid extreme temperatures or direct sunlight.

Common Name:

Purple Kaolin Clay

International Nomenclature (INCI):


Warning Statements

Not for internal consumption. For external use only.

Pregnant or lactating people or those with known medical conditions should consult with a physician prior to using product.

Wear a dust mask when handling fine powders.

Technical Specs

  • Color: Dark plum
  • pH: N/A
  • Specific Gravity: N/A


Please note that our suggested usage instructions are intended to serve as a guide. Due to the unique nature of each ingredient, it is important to always research and consult with a qualified professional as needed, prior to use. Usage guidelines can change and you are responsible for adhering to local regulations. EWL cannot be held responsible for any harm caused due to the misuse of these ingredients.

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